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Theme 2020 French glass

Spontaneously associated with notions of quality, safety and proximity, the French origin of a product reassures consumers. In the collective imagination and particularly in certain foreign countries, France is synonymous with traditions, luxury and know-how.

You can imagine a glass packaging that allows a French producer to communicate to the consumer the origin of his product and the passion that gave birth to it. Whether it is a still wine, a sparkling wine or a spirit, the content you choose will need a unique packaging to bring the colors of its soil, its country, to France or abroad - in supermarket shelves where competition is fierce!

Your project will illustrate this "made in France" in an innovative way, and will seduce by its aesthetics, by its references or the features it will include. Depending on the category that you will select from the 3 offered (Still wines - Sparkling wines / Champagne - Spirits), the challenges of positioning French products with regard to the consumer and in relation to the competitive environment will be different, and your project in will take into account.