2022 Theme No/Low Alcohol
At a time when everyone is working on "Dry January", the trend towards alcohol-free or low-alcohol "NoLow" drinks is taking hold. The supermarket shelves bear witness to this: non-alcoholic spirits are making inroads and offering consumers an alternative to wine, beer and spirits.
Whether at parties, on the beach or in the stadiums, non-alcoholic drinks are appealing to a health-conscious public that is attracted to naturalness. They are often the result of a blend of plants, echoing a more natural consumption. Keeping one's figure is also part of the motivation to moderate alcoholic drinks.
You will imagine an innovative and aesthetic bottle shape, which will allow the new "NoLow" drinks, within the 3 proposed categories (beers, spirits and wines) to rely on the packaging to compete with traditional alcoholic drinks.
This theme applies to all 3 categories: Still and sparkling wines | Spirits | Beers.
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Sponsor Lucile VIAUD
Lucile Viaud’s objective is to use matter as a starting point and create her own materials in order to design objects according to their intrinsic properties. In 2014, she began her research at the Ecole Boulle as part of her diploma project “The World of Silence”, during which she experimented with different ways of using Breton marine by-products: shells, carapaces, bones, seaweed, etc. These experiments gave rise to two natural materials that can be recycled ad infinitum: sea plaster and sea glass. Lucile Viaud became fascinated with the chemistry of this material when she obtained her first glass tests. She then directed her research work in this direction and devoted herself entirely to it when she left school. Coproducts, waste, scraps or even production offcuts are all neglected materials in which the researcher takes an interest, transforming them into exceptional materials. Today, L’Atelier develops its pieces and collections with a view to enhancing the value of craft skills, heritage and natural resources. Because she creates her own materials, the artist-researcher acquires the expertise, allowing her to reveal through her different projects their plastic qualities but also the poetry of the territory from which they come. The exchange and sharing of knowledge – both historical, scientific and technical – with local actors allows her to explore glass in all its forms but also to be widely involved in Art-Science. She makes it a point of honour to awaken through the object and make it accessible through the work. This is how she works, for example, to raise awareness of diatoms through the eponymous project.Read more