The 2027 Design Competition for Students

"Glass Generations"

What if glass became the thread that connects generations?
This edition celebrates glass as a symbol of transmission, sharing, and continuity. As Verallia marks its 200th anniversary, designers are invited to imagine glass packaging and objects capable of bringing generations together, telling a story, and keeping a legacy alive. Glass becomes both the witness of yesterday’s memories and the medium for tomorrow’s experiences.

A material that carries memory and emotion.
Present at family gatherings, celebrations, artisanal traditions, and in iconic products from our regions, glass accompanies the moments that leave a lasting mark on our lives. Entries should draw inspiration from these moments of transmission to create objects that evoke memories, sharing, and heritage. Each project tells a story, showcases expertise, and conveys an emotion passed down from one generation to the next.

Creating new connections in a changing world.
At a time when lifestyles are evolving and interactions are becoming increasingly digital, the need to come together remains essential. Through its uses, forms, and the experiences it enables, glass can become a powerful connector between people. Designers are invited to reinvent moments of conviviality and sharing that bring grandchildren, parents, and grandparents together around meaningful experiences.

Glass, a link between generations is therefore an invitation to design differently: to see design as a bridge between past and future, between heritage and innovation, between those who pass on their knowledge… and those who will shape tomorrow.

Honors

A unique competition to imagine the glass of tomorrow!

For the 18th edition of the Verallia Design Awards, categories are being replaced by a single challenge centred on the theme “Glass Generations”. As Verallia celebrates its 200th anniversary, participants are invited to design projects that demonstrate glass’s ability to create connections, convey stories, and bring generations together. Whether through a bottle, a jar, an innovative packaging concept, or the reinterpretation of an existing use, each creation should illustrate how glass can become a true vehicle for transmission, sharing, and connection.

Projects may address all of Verallia’s markets: wine, spirits, beer, non-alcoholic beverages, and food. The objective is to imagine solutions that combine heritage and innovation, while meeting the expectations of today’s and tomorrow’s consumers. Beyond creativity, proposals will be evaluated on their relevance, innovative character, and potential for industrialisation.

Finally, among the finalist projects, the Vauxrot Heritage Special Prize will recognise the creation that best embodies the notions of memory, transmission, and heritage, in tribute to the historic Vauxrot site, which is also celebrating its 200th anniversary.

Wednesday

November 2026

Phase 1

Opening registration and project submission

Register now on the website. A toolbox is available to help you create your submission file. Don’t hesitate to consult the FAQ page.

Sunday

March 2027

Phase 2

End of registration and project submission

Registration closes at 6 pm, congratulations to all participants. The Verallia Design Awards team will soon be studying all the projects submitted.

Thursday

May 2027

Phase 3

Jury vote

The jury is made up of several experts: companies, designers and journalists. This mix of profiles ensures a fair and balanced vote to elect the winners.

Thursday

June 2027

Phase 4

Award ceremony

In addition to their prize, each winner receives a trophy presented by one of the members of the jury. This is a day rich in exchanges and encounters, and brings the year’s edition to a close.

The Deliverables

To participate in the contest, you must submit:

1 PDF document in landscape format presenting the main information about the project (the proposed concept, visuals of the bottle, a technical drawing, etc.)
1 main image and up to 3 secondary images (in landscape format)
1 project title
1 project description

Awards for the winning designers

The Verallia Design Awards reward the best projects. Gain recognition and visibility, while receiving financial support to invest in your professional future. Join us, take part and have the chance to win prestigious design prizes.

Gold Prize of the Verallia Design Awards 2027

Silver Prize of the Verallia Design Awards 2027

Bronze Prize of the Verallia Design Awards 2027

The Vauxrot Heritage Award.

Employees’ Pick

The Special Rémy Cointreau Award

Factory visit

Dive into the creation of a bottle with the CAMONDO school and Pierre Charrié, the patron of the 2023 edition. The day began with an introduction to the glassmaking process and a presentation of the competition. The students then had the opportunity to get to the heart of the world of glass, thanks to passionate professionals who revealed the secrets of glassmaking at the Vauxrot factory. Read what the students had to say about this rewarding day.

The contest mentors

Döppel Studio

Lionel Dinis-Salazar and Jonathan Omar, co-founders of Döppel Studio, are innovative designers exploring the intersection of design, scenography, and artistic installation. Graduates of the École des Arts Décoratifs de Paris (ENSAD) and the École des Arts Décoratifs de Strasbourg (HEAR) respectively, their creative approach transcends disciplinary boundaries. Each project at the studio, conceived as a cairn, layers ideas and forms to create unique experiences. Committed to innovation and efficiency, they collaborate with galleries, publishers, and industrial partners, bringing a fresh and poetic perspective to contemporary design.