Contest Rules

Verallia Design Awards

« French glass »


Verallia is the world’s third largest manufacturer of glass containers for beverages and food products. Verallia designs and manufactures glass packaging that respects the environment to an ever-greater extent, is infinitely recyclable, and enhances its contents, preserving food quality and consumer well-being.

In France, Verallia is the benchmark actor in the wine, spirits and food jar markets. With seven industrial sites and two technology centers in France, Verallia also offers made-to-measure design and glass-decoration services.

Between creativity and authenticity, glass brings the beautiful and the everyday together. Over thousands of years, it has forged a unique emotional link with consumers, a link that is being renewed today in the chain of recycling and its environmental advantages.

Philosophy and theme of the contest

Each candidate will come up with a glass bottle , making full use of the design possibilities offered by glass as a material.

Theme of the 2020 edition: 

French glass

Spontaneously associated with notions of quality, safety and proximity, the French origin of a product reassures consumers. In the collective imagination and particularly in some foreign countries, France is synonymous with tradition, luxury and know-how.

You will imagine a glass packaging that allows a French producer to communicate to the consumer the origin of his product and the passion that saw him born. Whether it is a still wine, an effervescent wine or a spirit, the content you choose will need a unique packaging to bring the colors of its soil, its country, France or abroad – in supermarket shelves where competition is tough!

Your project will illustrate this “made in France” in an innovative way, and seduce by its aesthetics, its references or the features it will include. Depending on the category you choose among the 3 proposed, the issues of positioning French products with regard to the consumer and the competitive environment will be different, and your project will take into account.

This theme applies to the 3 main categories (Still Wines, Sparkling Wines / Champagne and Spirits).

Special Prize “The bottle of rosé wine, consigned, reused”

A glass packaging recycles 100% and to infinity: recorded and reused in certain circuits, it still retains its unique properties. Indeed, even after several cycles of use, a glass packaging remains inert, protective of taste and healthy for the consumer. For a consumer, a single difference may occur over the rotations: the alteration of the external appearance of the glass container, with the appearance of wear marks over time.

You will imagine a bottle of rosé wine that will be served in the cafes, bars, hotels and restaurants of the seaside areas and that through its design, facilitates its reuse while allowing the winemaker to communicate on the origin and the qualities of its wine.

Your creation must take into account the constraints related to the reuse of the bottle at each step: design, filling by the grower, transport, consumption, transport, washing, refilling … and wear during the different cycles.

Contest presentation

The contest is open to students enrolled in design schools or establishments offering a packaging option for the 2019/2020 academic year, and also to students who recently (1, 2 or 3 years ago) graduated from a design school or establishment offering a packaging option.

Students can enroll individually or within a team of maximum 4 people. It is compulsory for teams entering a project to be composed of one or more students taking a course in an establishment of this type.

Entrants can register online on the contest’s website, The closing date for entries is 5 April 2020. 

The main competition includes four categories: 
– Still Wines
– Sparkling Wines / Champagne
– Spirits

And the special award: 
– Special Prize “The bottle of rosé wine, consigned, reused”

Each candidate has a choice of the following options:

1) Competing in one of the four categories of the main competition. A single entry will therefore be submitted.

2) Competing for the Special Prize. A single entry will therefore be submitted.

3) Competing in the main competition and for the Special Prize. Two different entries will therefore be submitted.

Entry file 

Each entry file will be comprised of two parts:

1. A two-page summary document in pdf landscape format (one front page, one back page) presenting the main information about the project:

– The concept being proposed and how it responds to the expectations of the target market in question
– The project specifics (aesthetic value, practicality, etc.)
– An image of the bottle or jar (a 3D image or sketch)
– A technical drawing showing the main dimensions

The jury will draw up a short list on the sole basis of this document.

The file size of this document must not exceed 10 Mo. 

2.  The full entry file
Each entry file will present a glass bottle  dedicated to the theme of “French glass”.

The file size of this document must not exceed 30 Mo.

Avenues of innovation and creation could include, for example (but are not limited to):

– The shape of the bottle
– The appearance of the bottle (its colour, the look of the material, decoration, etc.)
– The ergonomics of the bottle
– The use of the bottle (use in new domains or new markets)

Each entry file must include, as a minimum requirement, a sketch/image and technical drawing of the project, accompanied by a project presentation note that mentions, to the extent possible:

– The added value contributed by the bottle (aesthetic, ergonomic, logistical, etc.)
– The “moment” of consumption
– The market(s) at which the project is aimed
– An assessment of industrial feasibility
– In a general sense, any information likely to enlighten the jury concerning the project

3. In addition entrants will have the opportunity to submit 1 main image and up to 4 additional images (in png, jpeg, jpg, or gif formats). Images will be in landscape format, 1329 x 768 pixels maximum. Candidates will make sure the main image is representative of their project.

It is up to the candidate to make sure that there are no earlier designs that are identical to or bear a strong resemblance to their project. In the case that there are, the participant must provide justification that their project differs significantly and sufficiently from existing designs, in order to avoid any risk of infringement or unfair competition.

The organisers reserve the right to withdraw a project from the competition if they consider that there is a significant legal risk due to the proximity of the project to an existing creation.

A candidate may cancel his/her participation during the entire duration of the competition. He must inform his institution as soon as possible.

Organizer’s responsibility
The competition secretariat is in charge of transferring and storing objects, exhibiting works and organizing the awards ceremony. The latter may not be held liable for any loss or damage to the object.

Composition of the jury
The composition of the jury for the competition reflects the multidimensional approach that has been adopted. The jury is made up of at least the following

– One designer
– One journalist in the field of packaging
– One or more customers of Verallia
– One or two employees of Verallia (a member of the research department and a marketing/sales manager)

The jury may possibly include one or more extra members, whose professional experience ensures their expertise in the domains of design and/or packaging.

The Special Champagne Décor award will entail a specific selection process, with the involvement of professionals from the Champagne region: Champagne houses, design agencies, wine experts…


  • Registration opens: September, 9 2019
  • Submission of projects opens: September, 30 2019
  • Registration and Submission of projects close: April, 5 2020
  • Presentation of prizes: Octobre, 16 2020

Projects will be short-listed by a first jury composed by marketing, production, design office and sales people, then submitted to an online vote, which will subsequently lead to a meeting with Food & Beverage experts to select the prize-winners.

Selection criteria
The objects presented will be evaluated on the following criteria (indicative and nonexhaustive list

– Added value for the different users of the bottle
– Aesthetic enhancement of the glass material or decoration
– Jury’s assessment of the industrial feasibility of the project and/or its viability
– Enhancement of the contents of the bottle
– New perspectives opened up for the material (the project allows glass to conquer new segments)
– Innovative character of the design / concept
– Added value of the intended finishing (s) (e. g. interaction with the shape of the bottle)
– Quality of the file (full, substantiated file with an overall vision of the project)

Promotional use of the contest 
Taking part in the contest entails the participant’s agreement to their designs, their name and information provided by the candidate being publicized.

Participants give the organizers permission to use their names and projects for the purposes of publicity, promotion or a public relations campaign in the national press.

Candidates undertake not to divulge information that is specified as being confidential, even after the end of the contest, for any reason whatsoever.

The obligations in relation to confidentiality will continue at the end of the contest as long as the confidential information has not fully entered the public domain and on the condition that this is not due to the candidates.

Throughout the duration of the contest, the candidates agree not to reveal their projects, nor to allow them to be revealed, without prior written authorization from Verallia.

It is expressly agreed that the confidentiality rule does not apply to communication by the candidates concerning their projects within the educational establishment to which they belong, and more particularly in the context of presentations of an educational nature within their establishment.

Candidates whose projects are to be awarded a prize must keep their project confidential and may only communicate this with permission from Verallia.

Prices, Endowments and Duties 

– “Still wine” bottle prize: €1000
– “Sparkling wine / Champagne” bottle prize: €1000
– “Spirits” bottle prize: €1000

– The Sponsor’s Coup de Coeur: €500

– Special Prize “The bottle of rosé wine, consigned, reused”: €1000

Each prize fund corresponds to one award per project. As a result, even if a project team is composed of several students, the prize fund will be the same and it is up to the students to divide the winnings among themselves.

Assuming that the winning projects have been produced by several students, the prize will be presented to the team representative who will then be responsible for sharing out the winnings among the various team members.

Verallia cannot be held responsible for any potential dispute between the team members.

The Awards ceremonies 
The prizes will be presented at an event organized in Paris on October, 16th 2020.

The participants selected by the jury, as well as the establishment in which the students are enrolled, will be notified individually by phone or email concerning their short-listing using the email address provided in the entry file submitted.

At the same time, they will be told the venue, date and time of the event at which the jury will select the entries for which a prize will be awarded. Entrants commit themselves to participate or to have someone represent them at the place and on the date that will be communicated to them.

Prize monies will be paid exclusively in the form of a cheque. Prize-winners may not request payment in any other form.

In accordance with the provisions of the Competition Rules, participants, whether they win a prize or not, retain ownership of the Intellectual Property Rights that they hold over the designs produced within the context of the contest.

Nonetheless, Verallia may be interested in acquiring the copyrights held by the participants concerning the designs produced within the context of the contest, whether these are prizewinning designs or not.

In this case, Verallia will approach the participants concerned to discuss, in good faith, the conditions of a transfer of these copyrights.

Verallia wishes to indicate, as of now, the conditions that will apply to any potential transfer of rights.

– Copyright will be assigned for all countries and for the entire term of protection of intellectual property rights.

– The remuneration for this sale, excluding the Decor Special Price, will be between 2000 and 5000 Euros. The amount will be fixed taking into account in particular the innovative and original nature of the project, as well as its complexity of development.

– In case of development of the project, Verallia will propose to the original authors of the project to participate in the different phases of its development. It seems important to remind the authors that a project can not be developed solely on the basis of the elements submitted in the framework of the competition. Analysis, study and testing are essential to adapt a project to the industrial realities of the glass world.

For creations that have not been awarded by the jury of the competition and / or for which Verallia has not acquired the economic rights of author, but whose authors have worked on a real project of exploitation of their creation, Verallia asks these authors, that before any approach with third companies, design agencies, glassmakers …, aiming at the development of their project, they approach Verallia to discuss under conditions in which Verallia could be brought to help them in the implementation of this project.

Verallia naturally undertakes to respect the strictest confidentiality with regards to the details of these potential projects.

General points
Taking part in this contest implies full acceptance, without restrictions or reservations, of the conditions for participation by the candidates and by the educational establishment in which they are enrolled (for students).The organizers reserve the right to cut short, extend, modify or cancel the contest presented here as circumstances dictate. They cannot be held responsible in the event of such a circumstance arising.