Spontaneously associated with notions of quality, safety and proximity, the French origin of a product reassures consumers. In the collective imagination and particularly in some foreign countries, France is synonymous with tradition, luxury and know-how.

You will imagine a glass packaging that allows a French producer to communicate to the consumer the origin of his product and the passion that saw him born. Whether it is a still wine, an effervescent wine or a spirit, the content you choose will need a unique packaging to bring the colors of its soil, its country, France or abroad - in supermarket shelves where competition is tough!

Your project will illustrate this "made in France" in an innovative way, and seduce by its aesthetics, its references or the features it will include. Depending on the category you choose among the 3 proposed (Still wines, Sparkling wines / Champagne - Spirits), the issues of positioning French products with regard to the consumer and the competitive environment will be different, and your project will take into account.