Spontaneously associated with notions of quality, safety and proximity, the French origin of a product reassures consumers. In the collective imagination and particularly in certain foreign countries, France is synonymous with traditions, luxury and know-how.

You can imagine a glass packaging that allows a French producer to communicate to the consumer the origin of his product and the passion that gave birth to it. Whether it is a still wine, a sparkling wine or a spirit, the content you choose will need a unique packaging to bring the colors of its soil, its country, to France or abroad - in supermarket shelves where competition is fierce!

Your project will illustrate this "made in France" in an innovative way, and will seduce by its aesthetics, by its references or the features it will include. Depending on the category that you will select from the 3 offered (Still wines - Sparkling wines / Champagne - Spirits), the challenges of positioning French products with regard to the consumer and in relation to the competitive environment will be different, and your project in will take into account.

You will imagine a bottle of rosé wine which will be served in cafes, bars, hotels and restaurants in seaside areas and which, through its design, will facilitate its re-use while allowing the winemaker to communicate on the origin and qualities of his wine.

Your creation must take into account the constraints linked to the reuse of the bottle at each stage: design, filling by the wine-grower, transport, consumption, transport, washing, refilling ... and wear during the different cycles.