More and more consumption occasions invite consumers to choose drinks or food products in individual formats: whether one is at home (... when restaurants are closed, or, more happily, when friends come to have a drink. 'aperitif!) or outside (during a sporting or cultural event, in a park or a seaside ...), these individual formats can have several advantages over the more traditional large formats.

You will imagine a glass bottle or jar that allows the consumer to access the right portion without sacrificing the demands for quality and pleasure offered by the material glass.

Your project will offer an innovative and aesthetic form, which will meet the constraints of individual consumption through its ergonomics and functionalities.

This theme applies to the 4 categories: Still and sparkling wines - Spirits - Beers, water and non-alcoholic drinks - Food.

The material glass is increasingly chosen by consumers because of its unique qualities: 100% and infinitely recyclable, it is also an inert material, protective of taste and healthy for the consumer.

For brands and producers of beverages or food products, glass is a material that reveals the product and can sublimate it: its transparency, its touch, its shine are all aesthetic assets at their service.

You will choose a food product or a non-alcoholic drink, currently packaged in a container that is not made of glass (plastic, cardboard, aluminum, etc.) and imagine a new glass packaging for this or this one.

Your mission: to make consumers want to change their habits and adopt this new glass packaging!

Your file will include a glass packaging proposal (3D plan, etc.) dedicated to a product, as well as an argument which will detail the reasons for choosing this particular product and the benefits provided by the new packaging (consumer study, economic study ,…).

A visual presentation in a department or consumption of the final product will be appreciated.