At a time when everyone is working on "Dry January", the trend towards alcohol-free or low-alcohol "NoLow" drinks is taking hold. The supermarket shelves bear witness to this: non-alcoholic spirits are making inroads and offering consumers an alternative to wine, beer and spirits.

Whether at parties, on the beach or in the stadiums, non-alcoholic drinks are appealing to a health-conscious public that is attracted to naturalness. They are often the result of a blend of plants, echoing a more natural consumption. Keeping one's figure is also part of the motivation to moderate alcoholic drinks.

You will imagine an innovative and aesthetic bottle shape, which will allow the new "NoLow" drinks, within the 3 proposed categories (beers, spirits and wines) to rely on the packaging to compete with the traditional alcoholic drinks.

This theme applies to all 3 categories: Still and sparkling wines | Spirits | Beers.

The 2022 edition also includes an additional competition, called the special prize, where the students have the objective of imagining a glass packaging that celebrates a sporting event, in order to inspire the consumer, via packaging specially designed for this type event, to subscribe to the brand's products and to buy them. Contrary to the general theme, the special price is aimed at all markets: still and sparkling wines; beers, waters and soft drinks; spirits and finally glass food packaging.