The 15th edition of the Verallia Design Awards concluded with great success, highlighting innovative and creative minds who have redefined the use of glass in packaging. This year, under the theme “Glass, Stories to Reinvent,” 60 projects were selected from 240 submissions, and 6 projects were awarded by a jury composed of professionals from the food industry, journalists, and designers. Let’s explore the theme of this edition and discover the remarkable projects that were recognized.
The Theme: Glass, Stories to Reinvent
This year’s theme, “Glass, Stories to Reinvent,” inspired over 460 students and recent graduates from 97 design, packaging, and fine arts schools across France and Europe. The goal was to reimagine French heritage and terroir through glass, blending tradition and modernity. Each participant had to design a bottle or a food jar showcasing the creative potential of glass. The results met expectations, pushing the boundaries of design and functionality.
The winners and their projects
Diane – Maxime Labesse
Institut Supérieur Couleur Image Design, Montauban
Category : Still and sparkling Wines
Maxime Labesse’s project, Diane, pays tribute to the French art of living and the landscapes of the Loire Valley. This white wine bottle captures the essence of the region, combining tradition and modern design to highlight the identity of Loire wines. Inspired by his childhood in the Loire Valley, Maxime successfully integrated the experience of châteaux, gardens, and vineyards into an elegant bottle.
Anisette – Marianne Garreau and Thibault Guitard
EDNA, Nantes
Category : Spirits
The Anisette project by Marianne Garreau and Thibault Guitard offers a modern vision of packaging for anise-flavored spirits, inspired by the cultural and culinary heritage of Provence. In response to the declining consumption of pastis in large retail markets, their innovative design revitalizes the image of this traditional beverage while preserving its roots, appealing to both authenticity enthusiasts and new consumers.
Bolées – Adèle Dudoignon
Rubika, Valenciennes
Category : Beers, Water, and non-alcoholic beverages
Adèle Dudoignon’s project, Bolées, is a cider bottle inspired by traditional cider cups, symbols of cider-making heritage and culture. With a minimalist design, it evokes the ancestral traditions of cider consumption, returning to the basics.
Agent Double – Augustin Blanchet
École Nationale Supérieure d’Art et de Design de Nancy
Category : Food
Agent Double is a food jar for desserts that can be transformed into a cup for hot beverage dispensers once emptied. This innovative approach aims to reduce pollution caused by disposable cardboard cups, offering an alternative in washable and recyclable glass.
La Prunelle des Profondeurs – Léna Steinhard
LISAA, Strasbourg
Verallia Employees’ Favorite
Léna Steinhard designed La Prunelle des Profondeurs, a sloe liqueur bottle inspired by an Alsatian legend. The design, with its ribbed and distorted glass, evokes the waves of a mystical lake, creating a container with an organic and fluid appearance.
Vinele – Lola Faivre
CREAPOLE, Paris
Mentors’ Favorite
Lola Faivre drew inspiration from the generous shapes of the Bordeaux canelé to create Vinele, a bottle that combines the aesthetics of this iconic pastry and Bordeaux wine bottles. The unique design of Vinele, with its distinctive fluting, offers a captivating and ever-changing visual experience.
The Verallia Design Awards 2024 have once again demonstrated the creativity and innovation of young designers in the use of glass. Each awarded project reflects a harmonious fusion of tradition and modernity, redefining French heritage and terroir through unique and functional glass packaging. We congratulate all the winners and eagerly await the next edition to discover new stories reinvented in glass.
