In recent years, the wine and spirits market has undergone a true revolution. Consumer preferences are rapidly evolving, technological innovations are transforming production methods, and globalization continues to reshape the industry
A new focus on ethics and sustainability
Consumers are increasingly supporting brands committed to a greener future. Producers are adopting environmentally friendly processes, using organic ingredients, and implementing renewable energy sources.
- Waste reduction: Brands are producing alcohol from recycled ingredients like banana peels, thus reducing food waste.
- Green initiatives: Brands are using refillable packaging, recycled materials, and renewable energy to reduce their carbon footprint.
- Less packaging: Brands are reducing superfluous packaging elements and optimizing what remains for reuse.
Less alcohol, more well-being
Generation Z consumes less alcohol, prioritizing quality over quantity and seeking wellness experiences.
- Alcohol-free flavors: Brands offer sophisticated non-alcoholic beverages with complex flavors.
- Mood-boosting alternatives: Drinks that enhance mood without the intoxicating effects of alcohol are gaining popularity.
- Lighter options: The consumption of sparkling white and rosé wines is increasing, with trendy and elegant bottle designs.
- Fun aesthetics: Brands are adopting original packaging and collaborating with artists to reflect their personality.
Tailored experiences
Consumers are seeking unique experiences and products tailored to their individual preferences.
- Individual servings: Mini-bottles combine convenience and luxury, perfect for on-the-go tasting.
- Hard seltzer and ready-to-drink cocktails: The demand for convenience and choice between alcoholic and non-alcoholic beverages drives innovation.
- Wine cocktailization: Wine-based cocktails meet the demand for gourmet and healthy drinks that are simple yet sophisticated.
- Blurring boundaries: Hybrid products like barrel-aged gins and whiskey-infused beers offer new taste experiences.
High Value
Brands are seeking to differentiate themselves through aesthetics and sensory design, offering seamless luxury experiences.
- Sensory appeal: Bottle designs with embossed surfaces and intricate labels create multisensory experiences.
- Small batches and signature spirits: Small batch products offer exclusive tasting experiences.
- Refined luxury: Glass packaging symbolizes understated opulence and environmental consciousness.
- Phygital design: Phygital experiences integrate digital technologies to create exclusive product identities.
To learn more about the trends of 2025 and discover how they can inspire your creations, visit the Selective Line website, Verallia’s premium brand.
