What ?

Since 2009, Verallia, a global player in glass packaging, has been organizing a design competition that brings together several hundred participants each year. This competition offers you to imagine an innovative project of bottles or glass jars around a defined theme. Verallia positions itself as an incubator of the project which may have a chance to be marketed. Try your luck !

Who ?

The contest is open to all students or youngs graduates in design, packaging but also plastic arts schools.

Why ?

Participate in this contest is to discover the material through a practical case of development in semi professional conditions. The Verallia Design Awards contest is also a contest classified in the TOP 10 of the students competitions to promote its CV.

How ?

Participate in the adventure! Take inspiration from the theme of this year, “French Glass” and promote the “Made in France”.

Theme 2021 Glass in solo format

More and more consumption occasions invite consumers to choose drinks or food products in individual formats: whether one is at home (... when restaurants are closed, or, more happily, when friends come to have a drink. 'aperitif!) or outside (during a sporting or cultural event, in a park or a seaside ...), these individual formats can have several advantages over the more traditional large formats.

You will imagine a glass bottle or jar that allows the consumer to access the right portion without sacrificing the demands for quality and pleasure offered by the material glass.

Your project will offer an innovative and aesthetic form, which will meet the constraints of individual consumption through its ergonomics and functionalities.

This theme applies to the 4 categories: Still and sparkling wines - Spirits - Beers, water and non-alcoholic drinks - Food.
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Special prize 2021 Offer him glass packaging

The material glass is increasingly chosen by consumers because of its unique qualities: 100% and infinitely recyclable, it is also an inert material, protective of taste and healthy for the consumer.

For brands and producers of beverages or food products, glass is a material that reveals the product and can sublimate it: its transparency, its touch, its shine are all aesthetic assets at their service.

You will choose a food product or a non-alcoholic drink, currently packaged in a container that is not made of glass (plastic, cardboard, aluminum, etc.) and imagine a new glass packaging for this or this one.

Your mission: to make consumers want to change their habits and adopt this new glass packaging!

Your file will include a glass packaging proposal (3D plan, etc.) dedicated to a product, as well as an argument which will detail the reasons for choosing this particular product and the benefits provided by the new packaging (consumer study, economic study ,…).

A visual presentation in a department or consumption of the final product will be appreciated.
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Rewards

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    €1000
    Bottle "Still Wines and Sparkling" award
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    €1000
    Bottle "Beer, water and non-alcoholic drinks" award
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    €1000
    Bottle "Spirits" award
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    €1000
    Jar "Food" award
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    €1000
    Special Prize "Offer him glass packaging"
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    €500
    Mentor Coup de Cœur
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    Production of a prototype for each award winner

Success stories

Leslie Dabin

Leslie Dabin, previously a final year student of Interior Design-Architectureat the Ecole Pivaut and winner of the Verallia Design Awards 2016 in the wine category, has seen her bottle “Serac” chosen by the wine distributor Maison Du Sud – JeanJean for the marketing of its wines IGP Saint Guilhem the Desert and IGP Pays d’Oc. The bottle “Serac”; is today sold in supermarkets.

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Mélitine Courvoisier

First prize of the competition in 2010, the bottle of Mélitine Courvoisier “Soirée à rosé” – at the time student at the Ecole Boulle  – has been marketed since 2013 by Gérard Bertand under the name Côte des Roses for AOP languedoc. The bottom of the bottle that is carved  in the shape of a rose is now a success in France and in United States and is even adapted in magnum.

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